Consumer Buying Behavior and Perceptions of Ready-to-Eat Foods: A Study among College Students in Santo Tomas, Philippines

The present study examined the correlation between consumer buying behavior and the perception of ready-to-eat food among college students. A sample of 365 students from five departments in a local college in Davao del Norte, Philippines, participated in the survey, utilizing two adapted questionnaires. Statistical analysis revealed a significant positive correlation between consumer buying behavior and the perception of ready-to-eat food among college students. The study suggests promoting healthier dietary behaviors among students, supporting parents in fostering healthy eating habits, and engaging health professionals in advocating for informed food choices. Recommendations for students include prioritizing nutritious ready-to-eat options and being mindful of the health implications of their food choices. Parents are encouraged to guide their children towards healthier eating habits by providing nutritious ready-to-eat foods and discussing the importance of balanced diets. Additionally, future research should explore dimensions of natural content and task performance concerning ready-to-eat foods, as well as investigate consumer buying behavior among students. Such investigations can inform targeted interventions and contribute to a comprehensive understanding of factors influencing consumer behavior and perceptions, facilitating evidence-based strategies for promoting public health and well-being.